News RSS



How to Use Google My Business Posts as a Local Business

If you’ve ever Google-searched a small business, you’ve probably seen an informational sidebar like this: It's likely you've never thought twice about it. But did you know you can create one of these sidebars for your own business, using Google My Business (GMB)? It’s quick and easy to do—and it makes your business more accessible while adding legitimacy. If you’re interested in having your business listed this way, Google has a handy help article that will walk you through the process. But we want to dive in a little bit deeper. In the last month, Google rolled out a new feature for GMB called “Posts”. It allows you to share time-sensitive information with people that look up your business on...

Continue reading



A How-To Guide on Social Media for Small Business

Imagine being able to reach the exact groups of people you want to connect to your business, engaging them, and even converting them into customers.  It's totally possible! Social media offers incredible opportunities for businesses of all sizes to reach their targeted audiences. We want to break down the basics of how to use some of the biggest players (including Facebook, Twitter, and Instagram) so you feel a little more prepared when deciding which to move forward with and how. Facebook is definitely the biggest and more complicated beast. In the 4th quarter of 2016 over 1.8 billion people were using Facebook monthly. Monthly! That’s an insane amount of people that you could, and should, be getting your brand in...

Continue reading



What is SEO?

The world of marketing has changed drastically in recent years. Most businesses recognize this and have begun shifting their focus toward digital marketing. A quality website and online ads have become advertising bread and butter. The question becomes then, if everyone is promoting themselves in this way, how can I set my business apart in the digital marketplace?   This is where SEO comes in. SEO stands for Search Engine Optimization. And digital marketing that has an SEO foundation is key to making your business stand out from the internet crowd.   Simply put, SEO is the reason a company’s website jumps to the top of the organic (non paid) list when someone performs a search online. And it’s the...

Continue reading



Online Advertising in 3 Easy Steps

I think we can all agree that an online presence is indispensable for any business or organization. For many, that presence begins with a website and a Facebook page. These are great first steps in digital marketing, and both are tools that can be updated and refined over time.   The next step for most businesses is to increase visibility and engagement through paid online advertising. PPC ads are incredibly customizable, and are a huge part of respected brands’ marketing budget. Even for small, local businesses, PPC is a logical next step in growing business. In a Google search, paid ads show up first; leaving organic listings and even local listings in the dust, as you can see in the...

Continue reading



25 Ways to Increase Traffic to your Website

As a small business, marketing may seem like a daunting task. Are big results on a small budget too much to ask for? Definitely not, just as long as you’re willing to put in some time and effort. These 25 simple marketing tips will help get your business on track for success, both on and offline!         1. Social Media. Not only is social media a vital part of any marketing strategy, it helps improve credibility and visibility. Create a Facebook, Google+, Twitter, and any other social media account that you think will benefit your business, and update regularly. Use all-in-one programs such as HootSuite to push updates to all platforms at once. Encourage employees to share photos and...

Continue reading