Every site should load in under two seconds. Here’s why.
In the era of broadband internet, your website’s load time may not be your biggest concern. But the reality is that fast internet connections have made it easy to overlook site optimization, vastly increasing load times for sites that aren’t up to date - especially those that use out-of-the-box platforms like Squarespace, Shopify, or Wix.
Mobile Load Time Is Crucial.
Users on mobile devices don’t have time to wait for a page to load, and they’ll go back to search results to find your competitors without thinking twice. In fact, 53% of mobile users leave after 3 seconds of load time - meaning you don’t have much wiggle room if you want to earn their business.
How To Accelerate Mobile Site Performance
Accelerated Mobile Pages (AMP) pages, the result of a project by Google, allow you to serve mobile-optimized pages that look and feel just like your site, but load in a fraction of a second. This creates a better user experience, earns you more conversions, and generates more revenue over time.